How to Do Keyword Research for SEO
The keywords you choose can make or break your law firm SEO campaign. One of the most important first steps in developing an SEO optimized law firm website is deciding on which keywords to target.
Why is keyword research important?
Researching Keywords
One of the most important first steps in developing an SEO optimized law firm website is deciding on which keywords to target. It isn’t as difficult as it may seem. Put yourself in your potential client’s shoes and imagine what they would be entering into Google in order to find your firm. To find what people are searching for, you need a keyword research tool.
What comes to mind? Examples include DUI, personal injury, bankruptcy, litigation and class-action. Whatever area your firm specializes in, brainstorm a list that includes these terms, and any that might be connected with them. Of course, the SEO experts at Law Promo are happy to work with you and offer their insight into what might work best for your firm.
Keyword Integration
The SEO keywords are the keywords and phrases in your web content that make it possible for people to That’s why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Also, your domain name should include your primary keyword phrase and the code running your site should be enhanced with strategic placement of keywords.
Page titles and internal links are visible keyword indicators, but they should also be included in things like meta tags and descriptions, so that Google and other search engine bots are able to crawl and index your site with ease. The content of your website should contain keywords as well, but not in an overstuffed, unnatural way. Content should be organic and natural, with smooth keyword inclusion.
The design and development experts at Law Promo will create you a custom law firm website that is SEO optimized at launch, so you stand the greatest chance possible of improving your search engine ranking. Law Promo’s knowledgeable SEO experts have helped all kinds of firms in achieving the search engine results they were looking for. Contact us today at 1-866-886-0548 to start seeing a difference.
