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Marketing
Launching the website is the easy part. Being the firm that shows up when someone needs a lawyer this afternoon — that is the work. Online marketing for law firms is no longer a novelty; it is how the matters arrive.
Law Promo is a leader in the field of law firm website SEO, and our cutting edge tools and proven optimization process are able to push legal websites into the top slots on search results lists. Our expertise, resources and strategies have delivered significant results for firms all over the world — and every service below is run by the same in-house team that built the site.
WHAT WE
RUN
Six services, one team, one point of contact.
Search Engine Marketing
Having a website does not mean appearing on page one. We assess your goals, set a budget, plan the campaign and execute it — organically.
Learn moreSocial Media Marketing
Creating a profile and forgetting it does more harm than having none. We develop, manage and keep your profiles current.
Learn morePay Per Click
Targeted campaigns that concentrate spend on the region and specialty your firm actually wants work from.
Learn moreNews Wire
A press release costs less than an advertisement and carries the credibility an advertisement never will.
Learn moreOnline Reputation Management
Your firm is defined by what a search returns. Our in-house ORM team repairs and manages what prospective clients find first.
Learn moreLaw Firm Blogs
Fresh content compounds: better rankings, more entry points, and a reason for a researching client to come back.
Learn moreHOW A
CAMPAIGN RUNS
The same discipline for a solo practice or a hundred lawyers.
- Assess your goalsWhich practice areas actually pay, which region you want to own, and what one new matter is worth. Everything else follows from that number.
- Develop a budgetA spend matched to the goal and split across search, paid and content — with no long tie-in to sign.
- Plan the campaignKeyword research, competitor analysis, on-site optimisation and the content calendar that supports them.
- ExecuteCopy, code, listings and campaigns go live, run by the in-house team rather than passed to a reseller.
- Track and adjustPerformance measured against the goals set at the start, and the plan moved as rankings and competitors move.
Just because you have a website doesn’t mean you’re going to appear as the top result — or even on the first page.