Internet Marketing For Law Firms
Online marketing for law firms is no longer a novelty – it’s a necessity.
Building a website is only the first step in developing a formidable online presence. In order to boost visibility and gain more traffic to your site, online marketing is a necessity. Law Promo’s expertise, resources and strategies have enabled us to achieve significant results for law firms all over the world.
Law Promo can assist your firm in a number of ways:
Search Engine Marketing
Many factors go into the ranking of websites on top search engines like Google and Bing. Just because you have a website doesn’t mean you’re going to appear as the top result, or even on the first page.
The experts at Law Promo know how to implement Search Engine Marketing (SEM) campaigns that solidify your website’s Search Engine Optimization (SEO) and improve your visibility across the Web. We will work with you in assessing your goals, developing a budget, planning an effective campaign and executing it properly.
Search Media Marketing
Social media platforms like Facebook, Google+ and LinkedIn can be excellent resources when utilized properly. Spreading your voice across platforms helps potential clients discover your firm, and encourages a stronger bond with existing clients, allowing them to connect with you on a personal level.
Creating a profile, updating it once, and then forgetting about it won’t get the job done. Law Promo can develop, manage and continuously update your profiles, helping promote your firm and reach more people.
If your firm’s website isn’t generating the kind of traffic you envisioned, there’s no need to sit back and hope results begin trickling in at a higher rate. A Pay-Per-Click (PPC) campaign can dramatically raise the traffic to your site more quickly than other SEO methods.
The SEO and design experts at Law Promo will work with you to create advertisements specifically suited to your firm and target audience.
Lawyer/Law Firm Blogs
A law blog is an excellent tool for connecting with clients and improving your site’s SEO. Blogs can be used to share recent firm news or updates about major case victories. More blog entries mean more content, increasing the size of your website and making a bigger impact on search engines.
Not only will Law Promo develop and integrate a blog into your new or existing site and show you how to update it independently, whenever you want, we also offer blog writing services. Our content will cater directly to your firm and practice areas, ensuring that your posts are relevant and informative.
News Wire/Press Release
Increase your media exposure with Law Promo’s legal news network. Working together with over 200 legal websites, blogs and news portals, we have the ability to distribute your most important stories across the Web in a matter of seconds.
Give us a press release, or have the Law Promo team write one for you. Our extensive news network can help your firm gain the exposure needed to attract new clients.
Online Reputation Repair
It’s an unfortunate truth that people are more likely to publicly voice their complaints than compliments. Whether due to a misunderstanding, error, or something entirely beyond your control, a bad review can prove extremely distressing, especially online, where it can be seen by a greater number of people.
The Law Promo team can help to manage your online reputation, maximizing your good publicity while minimizing the impact of anything negative.