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Pay Per Click

Pay Per Click is the one channel where you pay only when someone actually arrives. Used properly it puts your firm at the top of the exact searches you want — in the county you want, for the practice area you want — from the first day.

Your firm’s goals are to boost clientele and generate profits, which means a marketing strategy that promises cost-effective results. We offer a results-driven, specifically targeted PPC campaign that saves money by focusing on the region or specialty your firm deems vital — whether you are an established firm or a recently started sole practitioner.

HOW IT WORKS

Transparent from the keyword list to the invoice.
  1. Target the keywords that matterWe identify the terms that work for your practice areas and focus region — and because every firm is unique, we want your input on the words you know bring the right calls.
  2. Set the region and specialtySpend is concentrated where you actually want matters, rather than sprayed across a whole state.
  3. Traffic starts flowingAs each visitor arrives, your firm pays the agreed-upon fee, which varies with the keyword and practice area. No impressions, no guesswork.
  4. Only pay for real visitorsCompetitors may think they can drain your budget by clicking your ads. Search engines implement technology to combat fraudulent clicks, and we monitor for it.

Trust is key with all Pay Per Click campaigns, and Law Promo puts high value on a working relationship based on confidence and transparency.