The internet represents a fundamental shift in how Americans connect with one another, gather information and conduct their day-to-day lives. Nearly 93-percent of U.S. residents are connected to the internet, making the web an undervalued tool for reaching new clientele.
For some demographic groups – such as young adults, college graduates and those from high-income households – internet usage is near ubiquitous. Law firms with easily navigable web pages increase their business as customers now seek out attorneys through smart phones or tablet computers the second the need arises.
Clients have gone from distrusting legal professionals with heavy web presences to viewing those without a web presence as potentially dubious in nature. A well formulated website is no longer an add-on, but a necessity for legal professionals.
The Internet Provides Accessible Information
A recent study found that less than one fifth of Americans have difficulty finding an attorney when searching for a professional to best represent their case.
The majority of potential clients don’t know where to find legal information. An informative website puts information in the hands of potential customers and illustrate that your law firm has the experience and professional manner needed to handle their cases.