Leave a Lasting Impact with a Custom Logo. In order to be perceived as unique, you must provide your site’s visitors with a valuable piece of visual information they won’t soon forget. The best way to do this is through a custom logo design. Not only will a custom logo differentiate you from the pack, but it will also represent you and your work. This is referred to as your “identity” or “brand”, which, every professional should have.

In the legal industry, in particular, a logo can really create a sense of cohesiveness between your practice areas and your personality. An entertainment lawyer may have vibrant colors and abstract shapes where a securities attorney would want to tell potential clients they are clean, concise, and thorough. Regardless of the particular niche you may specialize in, remember that the logo should make sense.

In addition to the benefit of having a logo on your website, you can also use it for print material as well. Using the same imagery across all marketing material will go a long way. Uniformity & consistency tell clients a story about you. Think of the last time you went to the grocery store, it is likely you passed by hundreds of labels before you stopped, recognized a logo you are familiar with, and place the item in your basket. It may seem simple but there is a deep psychological component that influenced your decision. Essentially, an attorney’s logo is not all that different, it should create a sense of trust and be distinguishable from the rest.

Powerful imagery tells the world you are a competent professional. Not only does a good logo make you memorable, but it also demonstrates that your law firm is established and ready to get the job done the right way.