Press releases are an essential and cost-effective way to make this happen.

 
So you have a website. And you’re considering a blog. Another important marketing aspect to consider is how to increase your firm’s media exposure.

– A press release is more cost-effective than an advertisement.
– Utilization of the media can increase the positive reputation of your law firm.

Some attorneys may think a simple advertisement is better than utilizing a press release. Not only is advertising much more expensive, it’s also worth considering what a potential client is likely to believe: a paid attorney advertisement or an actual news story by a respected reporter covering that attorney’s recent case.

The press release is an important marketing tool because it is your main form of communication with the media. A major point to remember when writing a press release is that you must give the media a reason to care about the story. It’s vital that someone with exceptional writing skills create the content, ensuring the finished product has the correct vocabulary and structure to incite interest. Avoid “PR spam” and keep your credibility high by only releasing newsworthy stories.

After completing a press release, you may think you can handle the distribution yourself. However, media outlets are faced with hundreds of stories daily and your release will more than likely be overlooked.

Law Promo will use each press release to give your law firm opportunities in both national and local broadcast media and in some of the most respected print publications in the business world. We work closely with a leading PR firm that can help distribute your press release to the proper media outlets looking to cover the next big story.

Whether your story is general or specific, Law Promo and our public relations experts will assist you in finding the right place for your story. Don’t worry if you’re a sole practitioner or a new law firm. Our PR firm will use their knowledge and connections to get your story the attention it deserves, no matter your size or name recognition. Soon everyone will know you and your specializations, without the high costs some spend on advertising. And if you’re a large firm with great name recognition, Law Promo will create the positive buzz you need to beat out your competitors.

As your media exposure broadens, more potential clients will want to check out that new website you worked so hard with us to perfect – contact us now at 1-866-886-0548.