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Some attorneys may think a simple advertisement is better than the utilization of press releases. They are wrong simply because advertising is much more expensive. That attorney may also want to consider which a potential client is likely to believe: a paid attorney advertisement or an actual news story by a respected reporter covering that attorney’s recent case. The story is much more believable to most. The press release is an important marketing tool because it is your main form of communication with the media. The major point to remember when writing a press release is that you have to give the media a reason to care. It's important that someone with exceptional writing skills create the content, so that the finished product has the correct words and structure to incite interest. Avoid “PR spam” and keep your credibility high by only releasing newsworthy stories. After finishing a press release, as a respected attorney you may think that you can handle the distribution yourself. Think again. Media outlets are faced with hundreds of stories every day and your release will more than likely be overlooked. That’s where we come in. Law Promo will use each press release to give your law firm opportunities in both the national and local broadcast media and in some of the most respected print publications in the business world. We work closely with a leading PR firm that can help distribute your press release to the correct media outlets that are always looking to cover the next big story. Whether your story is general or specific, Law Promo and our public relations experts will assist you in finding the right place for your story. If you’re a sole practitioner or a new law firm, don’t fret. Our PR firm will use their knowledge and connections to get your story the attention it deserves, no matter your size or name recognition. Before you know it everyone will know who you are and what your specializations are without the high costs some spend on advertising. And if you’re a large firm that already has name recognition, Law Promo will create the positive buzz you need to give you validity and beat out your competitors. As your media exposure broadens, more potential clients will want to check out that new website you worked so hard with us to perfect. |
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