What makes a great attorney website? 5 Effective Strategies
Digital marketing and mobile searches have been on the rise and will only continue to increase as time goes by. The question isn’t when you should get an attorney web design, but how can you tell the differences between a great attorney website and a mediocre one. We’ve been in the attorney website design industry for over 18 years now, so we’ve picked up a few things on the factors that make a great attorney website.
1) Responsive Website Design
Like we mentioned, mobile searches have been on the rise and mobile-friendly websites are a must nowadays. There’s no need for separate desktop websites and mobile websites. Responsive website designs have been all the rage lately due to their cross-platform compatibility. A responsive attorney web design adapts to the viewing platform and provides an optimized viewing experience for your visitors on desktops, tablets, and mobile phones.
2) Quality Content
It might be pretty to look at, but if you don’t offer anything of value to your visitors, what reason would they have to contact you? A great law firm website inspires the visitor to take action. Engage your visitors with content that answers their questions and encourages them to reach out for your expertise. Document a plan that defines your target audience and objectives.
3) Optimized Pages
You can tell a great website design by the way it’s optimized. Does it have proper h1 tags? Title tags? Headlines? Does it feature keywords based on their practice and expertise? Does it feature a sitemap? Basic onsite Search Engine Optimization should be enforced and practiced. Any attorney website lacking basic optimization practices will be harder to find.
4) Develop your brand
Aside from a great design, your brand isn’t defined by one thing, such as a logo. Law Promo’s legal logo design and brand identity team is among the best in the business. Our diverse group of talented graphic designers have the ability to bring you a creative, enduring design that will resonate with your clients.
5) Social Media
Last, but not least, social media icons and links! It’s 2015! Almost everyone is on social media and not having a profile will only make you the odd duck out. Social media helps you connect and network with your peers and clientele. Social media is all about presence. It makes your firm look professional and it also opens the doors to your visitors by further inviting them to engage and contact you for help.
Internet marketing and website design have changed and will continue to change as the years go by. Stay up to date with these changes and make use of the five factors above when creating your attorney website design. If you’re interested in getting started on an attorney website, contact Law Promo for help!