SEO, Social Media, & Content marketing go hand in hand
SEO is and should be a top priority for your website. For too long, internet marketers and SEO companies primarily focused on link-building in order to boost website presence.
While link-building is integral to SEO, social media & content marketing are just as important in the overall scheme of things and shouldn’t be treated as something different and irrelevant to SEO. Instead, using social media and content marketing along with SEO will yield even better results.
Responsive Website Design will soon be industry standard
Mobile and tablet usage has been on a steady rise that will only continue to grow as more and more people move away from Yellow Pages and their desktops/laptops. Design trends have continued to evolve as a result of these new devices and now, Google has announced the importance of your website’s mobile friendliness.
While you can get away with simply making your website mobile friendly, it won’t be long before responsive website design becomes the norm. With Responsive website designs, your website is covered on all fronts from the desktop to the phone. Responsive website designs have been on the rise lately because of their cross platform compatibility and it’s easy to see why.
Transparency and Friendliness help in conversion
One of the bigger appeals and drawbacks of the internet is the anonymity it allows. You can be anyone on the internet which is a big problem for businesses and professional services. People are naturally skeptical and when people search for services, they want to know that they’re talking and actually working with real people.
By appearing transparent and showing your face and beautiful smile, people are more willingly to trust you and the services you provide. It also makes you seem more professional and confident!
Friendliness also plays a factor in conversion. When it comes to writing content, a recent trend of friendly conversation has started to rise. A friendly tone invites and encourages visitors to call. People respond to friendliness. Seek to engage and inform in a friendly way by not focusing on technical jargon.
Of course, we’ve learned a lot from our 17+ years of experience as a law firm web design company, but we can’t put everything we’ve learned in one blog post.
The four points above are the most important lessons we’ve learned, but rest assured that we’ll post more on what we learned in another entry. Our Content Management System make it easy for you to request edits to your website, monitor site traffic, and get in touch with us around the clock. We strive to exceed expectations and meet all your needs. We are here to help.