Archives for Law Firm Marketing

Law Firm Pay Per Click Advertising

For legal professionals in need of a traffic surge, We recommends buying Pay Per Click advertising.

PPC advertising highlights a website at the top of pertinent search engine results. The advertising strategy got its name because the company only pays when a unique visitor clicks on the advertisement. Then the law firm is charged a pre-determined amount because a new person has visited their site.

A unique visitor means an individual user. The programs detect when the same user clicking on the advertisement multiple times. Competing law firms notice Pay Per click advertisements and barrage them with clicks in an attempt to eat away at our client’s marketing budgets. The largest suppliers of PPC advertising – Google, AOL and Yahoo – program their software to ignore malicious clicking, which protects our client’s investment.

Categories: Law Firm Marketing.

Attorney Blogs – Boost Your Online Marketing Efforts

One way to significantly boost your law firm online marketing efforts is to create and develop a law firm blog. Having a blog shows the search engines as well as your potential and current clients that you are an expert in your legal field of expertise and that you have plenty of high quality content to provide people online.

This is one of the most important factors in ranking highly in the search engines and bringing in the most highly targeted traffic that will convert best into new clietns for your law firm.

A blog for your law firm is an excellent way to market your legal services online. It is also a way to stay ahead of the competition, as more and more lawyers and law firms are finding out the powerful benefits of blogging and are getting ahead of the game by creating one to market their legal services and expand their online presences.

Law Promo has the solution: create a blog.

  • Blogs can be an effective legal marketing tool for your law firm.
  • A number of lawyer blogs are created daily, don’t be left behind.

The first step to take in creating an effective blawg is choosing a good domain name. Rather than simply using your name or your law firm’s name, think about what people are actually typing into their search engines to find your legal services.

Law Firm Website Design Companies : The Good, The Bad, and The Ugly

Categories: Law Firm Marketing.

Law Firm Website Pay Per Click Advertising

Does my law firm need Pay Per Click Advertising?

Managing your online marketing budget as an attorney or law firm can be a challenge. Unlike search engine optimization marketing, PPC ads appear on the front page of search engine results when the campaign begins. Law firms see results instantly with this form of marketing whereas search engine optimization requires a longer period of time. Legal Marketing Services recommends clients use internet marketing tools in tandem because the PPC ads will generate initial traffic to the webpage. The surge in visitors will raise the website’s search engine ranking complementing the SEO campaign’s free, but more deliberate tactics.

Pay Per Click Advertising advertises a client’s website at the top of search engine results. In the past, owner of the law firm’s website typically selects keywords that determines the search engine results where the advertisements will appear. The legal professional only pays when a potential client clicks on the ad, which where the marketing application’s name came from.

Google, Yahoo and Bing not only facilitate the most Pay Per Click Advertising campaigns, they also host the most web traffic. The search engine specialists at Legal Marketing Services managed their first PPC campaigns in 2000. The team has grown with the industry and live up to their professional reputation at each opportunity.

Categories: Law Firm Marketing.

Law Firm Marketing – Podcast

The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting. A list of all the audio or video files currently associated with a given series is maintained centrally on the distributor’s server as a web feed, and the listener or viewer employs special client application software known as a podcatcher that can access this web feed, check it for updates, and download any new files in the series.

Online Legal Marketing by Law Promo Inc

A portion of your law firm marketing campaign begins with the web design of your legal site. Search marketing is one of the most valuable assets to your online marketing campaign and it’s important to understand how it works so that you can maximize your efforts. When your website is ranked, it is not done so by actual people, but rather by robots that crawl the pages of your site to analyze their relevance. Designing your website in a way that makes it easy for the search engines to find it, scan it, and rank it in their results pages increases your chances of having high search rankings, which will ultimately bring in new clients for your firm.

Categories: Law Firm Marketing.

Branding Law Firms

Branding Law Firms

Designing websites for law firms is a specialized practice that Law Promo excels at. Creating a service based website varies greatly from a traditional information or product based website in that you have to sell the experience and professionalism of the lawyer or law firm. More and more people search Google and Yahoo! everyday for a lawyer or law firm to represent them and their first impression comes from your website.

At Law Promo we create law firm web designs that capture the viewers attention immediately and motivate them to click deeper into the site and truly be able to make an informed decision. Our expert law firm web design team will create a stunning and functional website that will keep your viewers coming back. We believe that a good law firm web site emphasizes strong content and providing substantively interesting and/or useful information is the way to attract repeat visitors.


A slogan can define a law firm. Flashy slogans denote an attorney has personal style, dramatic flair in the courtroom and a showbiz attitude. Straightforward slogans tell potential clients that a law firm emphasizes professionalism in all aspects of their business. Slogans which combine the two inform the customer that a lawyer puts them first, but is still human. The attorney will crack a joke during the defense or begin an opening arguement with a personal anecdote.

Law Firm Website Design Companies : The Good, The Bad, and The Ugly

Categories: Law Firm Marketing.