A professionally designed attorney website is one aspect of establishing an online presence. No matter how cutting-edge the design is, a website is a culmination of different things that work together to create something meaningful. Content is just as important as the design. We’ve already covered what makes a great landing page, so in today’s post, we’ll be covering how to get the most out of your attorney bio.
The attorney bio page is the page in which you sell yourself to your visitors. Anticipate and answer common questions that would pop into a visitor’s mind. It’s important to mention the following:
- Practice Areas
- Social Media
- Languages spoken
- Recent Case studies
- Client Testimonials
- Bar Admissions
- Contact Information
If possible, add a photo of yourself to show your visitors. A photo not only depicts professionalism, it also puts visitors to ease. It shows that you’re a real person and not some robot. It portrays courage and confidence as most people online prefer to hide or stay anonymous. Pictures convey something more than words and sometimes all it takes is a smiling face to gain someone’s trust.
Another point to we’d like to make is story telling. While writing your attorney bio page, it’s important to tell a good story. It may be difficult, but try not to write with a monotonous voice. Make the copy engaging, make it seem like you’re speaking directly to your visitor. Explain in action and in words why they should contact you for their troubles. Answer their questions. Inform them of their options. Don’t be afraid to share some personal details and anecdotes. Sharing personal details and anecdotes allows the visitor to form a small bond. Simply put, talk about yourself.
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