You may have heard about the boom in the past few years of what’s called social media marketing. This involves using social networking outlets such as Facebook and Twitter, social bookmarking websites like Digg and StumbleUpon, as well as a host of other media such as blogging and forum posting in order to market a law firm’s legal services.
Social media can be an extremely powerful tool for branding and reputation building online. Furthermore, using social media marketing strategically can help to create an expansive web presence for your firm. It can spread your reach and provide more opportunities for potential clients to find you online. It also provides a more casual way of presenting yourself to and communicating with current and future clients. This can help to establish trust and ultimately increase the number of clients who choose you over all the other competing law firms out there.
Putting your website online within all of these web-based communities also helps to build valuable backlinks for your lawyer website, which is one of the most important factors in a successful search engine optimization campaign. There is no better way to get visitors to your website than to have them delivered to you free by the search engines.