Search Engine Optimization & Marketing for Law Firm Websites

Categories: Search Engine Optimization.

Marketing for Law Firm

Search Engine Optimization enhances a website to be more visible and relevant to major search engines.

Google, Yahoo, and Bing lead the search engine industry. Because the search engine criterias are always evolving with the latest technology and algorithms that crawl the internet for keywords, metadata, and links in order to determine which sites should appear at the top of a multi-page list of search results. Optimizing a website for search engines requires analyzing both internal and external factors for improvement.

SEO is especially important and relevant for attorneys and law firms because of the competitive nature of the legal field. Legal SEO Company takes into consideration the law firm’s particular legal practice areas, location and geographical scope of services, and unique and desirable qualities. Legal professionals can easily increase their SEO power and visibility by keeping up-to-date with other marketing platforms such as incorporation of blogs and social media outlets like Twitter and Facebook. When you spread your law firm’s company name and brand across several areas of networking sites, it increases visitor traffic to your legal practice and is the most efficient and effective way to market your business. There are three major components for improving your law firm website’s SEO power: content, structure and your established popularity. Most law practices have operated without a website or SEO but already have the material to amplify these three components. Start-up firms have the advantage of relevance and particularity that can also improve the traffic to their site.

Ultimately, investing in SEO as a marketing tool will generate a great return on investment in the long run by saving time, money, and research. The legal field must recognize that expensive print ads in phonebooks or on door handles hold little weight against a professional legal website design showcasing all the information that a potential client might want to know. The internet has become a powerful tool for potential clients in finding legal services that without an optimized website, you may be at a disadvantage among your competitors. With the knowledge of SEO driving your law firm’s website, you can be sure that your legal practice sees results in half the time.

Please contact our SEO Specialists with questions regarding your inquiry. Our team is available Monday – Friday 8:00 AM – 6:00 PM pacific time via phone at Toll-free 1-866-886-0548 or 213-341-1673.