Cunningham and Associates

A rapidly growing field in the world of law firm marketing is image branding, particularly in the form of professional attorney logo design. It is widely known that a strong logo can help to brand your law firm by creating a lasting image and association in the minds of those of the legal community as well as to potential clients that come across your firm’s image. Cunningham and Associates approached Law Promo to help expand their lawyer marketing through a unique, professional law firm logo. The resulting design combines a modern, futuristic font styling for the text of the firm’s name along with a catchy and captivating logo image that creates intrigue with its use of color and space.

To see more samples of our attorney logo designs, please refer to our full portfolio.

Categories: Law Firm Logo Design.

Breaking Legal News

One of the most important parts of law firm web marketing is branding your firm or legal network in order to create a lasting image in the minds of those in the legal community. Law Promo was able to design a law firm logo for Breaking Legal News to give an image to the name of this legal news network. The resulting logo design combines a striking two-toned text image with classic but catchy text styling. The black and red color scheme conveys urgency while the design elements in the text adds a touch of intrigue and professionalism.

Law Promo’s full portfolio can be viewed here for more samples of our law office logo design work.

Categories: Law Firm Logo Design.

Startup Administrative Concerns

Administrative and Operational Concerns for Startup Law Firms

When setting out on your own and creating your startup law firm, there seems to be an infinite number of administrative questions that need to be answered: where are you going to have an office?  Are you even going to have an office, or is a home-office a better set-up for your practice?  How will you set up the phones?  How much does malpractice insurance cost and what provider should you choose? The list goes on and on because there is a plethora of administrative tasks you will now have to undertake to keep your business going.

You become your own billing clerk, receivables clerk, payables clerk, office manager, bookkeeper and payroll clerk, just to mention a few.With the advantages of being your own boss comes the responsibility for the entire operation and addressing the administrative concerns.  Realistically, you should plan on around 800 hours of administrative work per year if you are a sole proprietor with no secretary.  You may be able to cut that number down to about 300 hours if you hire a full-time secretary.

In addition to that, you will have to spend additional time engaged in marketing your startup law firm. One way to manage this is to create a website for your startup law firm and utilize Search Engine Optimization and other internet marketing techniques to advertise your law firm for you.  Otherwise, you will need to spend more time on the telephone taking non-billable calls (you can estimate a total of 300 to 500 hours per year on this).

Categories: Startup Law Firm Websites.

Search Engine Marketing by

At Law Promo, we believe in doing the right things when it comes to Search Engine Optimization, and with tens of thousands of internet searches to our clients, what we do works. We use ethical tactics – not spam tactics, and if you stay the course and stay involved with us, your rankings will follow.

Search engine optimization involves very little risk, but takes time. The long term benefits of a search engine marketing strategy can benefit search rankings and herd web denizens to your website, haranguing potential clients to your new law firm site. An effective law firm SEO specialist provides new law firm sites with higher rankings on major search engines, or the big three: Google, Yahoo and Bing. The best law firm search engine optimization services offer all encompassing SEO strategies that factor in each aspect of the big three’s search engine rankings to heighten your firm’s listing top search engines.

Categories: Law Promo News.

Law Firm Pay Per Click Advertising


For legal professionals in need of a traffic surge, We recommends buying Pay Per Click advertising.

PPC advertising highlights a website at the top of pertinent search engine results. The advertising strategy got its name because the company only pays when a unique visitor clicks on the advertisement. Then the law firm is charged a pre-determined amount because a new person has visited their site.

A unique visitor means an individual user. The programs detect when the same user clicking on the advertisement multiple times. Competing law firms notice Pay Per click advertisements and barrage them with clicks in an attempt to eat away at our client’s marketing budgets. The largest suppliers of PPC advertising – Google, AOL and Yahoo – program their software to ignore malicious clicking, which protects our client’s investment.

Categories: Law Firm Marketing.

How to Start a Law Firm

Although the thought of starting up a law firm is exciting and promising, there is often an element of fear about the stress that comes with any new challenge. Starting up your own firm involves hiring new legal staff, finding an office, creating a legal entity and choosing the right CPA among other tasks. It can seem a daunting task when you consider that after all the planning comes the execution.

Thankfully with the right planning and careful execution, your new start up can find the success of even the largest firms. Many people, however, struggle in their first year, but there are certain things you can do to avoid these pitfalls altogether so that your first year is successful and sets you up to find even greater success in the future.

There are many resources that can help you create a strategic plan for starting up your law firm, such as the American Bar Association. These pages will discuss not only how you can go about successfully starting up a new law firm, but also exactly how to market your firm using advanced online marketing tactics that will bring lots of targeted clients to your law firm in search of exactly what it is you have to offer.

How can you generate business for your firm?

– For starters, you need to have a web presence. It can legitimize you, and it can drive your business. You can start by posting on Craigslist. You may not land a million-dollar client that way, but everyone has to start somewhere. There are referral services available online. There’s, as well as LinkedIn and Facebook.

What is the ballpark budget for starting your own firm?

– Maybe $2,500, plus your malpractice insurance (which can range from $900 to $2,000 a year), plus your health insurance and office space costs (a few hundred dollars a month each). All in all, you’re probably looking at about $10,000 for the first year. Join a bar association; your dues will get you a lot. You can get access to some legal research services, useful forms, conference rooms, and other resources. It is not necessary to have full-time support staff when you start out.

How do you figure out what to charge your clients?

– Try to get a sense of what other practitioners in the field are charging — but don’t compare yourself against a big firm, which will be much more expensive. It can be helpful to accept credit card paymen. Just be careful not to mix your business funds and your client funds.

Categories: Startup Law Firm Websites.

Attorney Blogs – Boost Your Online Marketing Efforts


One way to significantly boost your law firm online marketing efforts is to create and develop a law firm blog. Having a blog shows the search engines as well as your potential and current clients that you are an expert in your legal field of expertise and that you have plenty of high quality content to provide people online.

This is one of the most important factors in ranking highly in the search engines and bringing in the most highly targeted traffic that will convert best into new clietns for your law firm.

A blog for your law firm is an excellent way to market your legal services online. It is also a way to stay ahead of the competition, as more and more lawyers and law firms are finding out the powerful benefits of blogging and are getting ahead of the game by creating one to market their legal services and expand their online presences.

Law Promo has the solution: create a blog.

  • Blogs can be an effective legal marketing tool for your law firm.
  • A number of lawyer blogs are created daily, don’t be left behind.

The first step to take in creating an effective blawg is choosing a good domain name. Rather than simply using your name or your law firm’s name, think about what people are actually typing into their search engines to find your legal services.

Law Firm Website Design Companies : The Good, The Bad, and The Ugly

Categories: Law Firm Marketing.