One way to significantly boost your law firm online marketing efforts is to create and develop a law firm blog. Having a blog shows the search engines as well as your potential and current clients that you are an expert in your legal field of expertise and that you have plenty of high quality content to provide people online.
This is one of the most important factors in ranking highly in the search engines and bringing in the most highly targeted traffic that will convert best into new clietns for your law firm.
A blog for your law firm is an excellent way to market your legal services online. It is also a way to stay ahead of the competition, as more and more lawyers and law firms are finding out the powerful benefits of blogging and are getting ahead of the game by creating one to market their legal services and expand their online presences.
Law Promo has the solution: create a blog.
- Blogs can be an effective legal marketing tool for your law firm.
- A number of lawyer blogs are created daily, don’t be left behind.
The first step to take in creating an effective blawg is choosing a good domain name. Rather than simply using your name or your law firm’s name, think about what people are actually typing into their search engines to find your legal services.
Law Firm Website Design Companies : The Good, The Bad, and The Ugly
This checklist is meant to provide an idea of several of the ares that require consideration in a startup law firm. It is by no means all inclusive, but instead a suggestion of several things to bear in mind and research when creating a startup law firm.
1: PLANNING & BUDGETING
- Complete a comprehensive self-assessment about starting a practice
- Determine your tolerance for risk
- Assess your managerial skills
- Assess your marketing skills
- Write a Business and Marketing Plan
- Project gross receipts
- Project overhead and expenses
- Project net receipts
- Cash flow projections
- Project billable and total hours worked
- Determine marketable experience
- Set fees to make a profit
- Develop fee agreements
2: MARKETING PLAN & PRACTICE DEVELOPMENT
- Identify potential client base
- Print ads
- TV, radio, and billboard
- Office signs
- Firm brochures
- Client newsletters
- Join civic organizations
- Attend and participate in community seminars
3: FORMS OF PRACTICE
- Considerations in selecting firm structure
- Succession and/or dissolution
- Solo practice
- Limited liability options
- Professional corporation
- Articles of incorporation
- Shareholders, officers, chief operating officer
A strategically planned online marketing campaign for your law firm starts with sound site design. That means that your web designer builds your lawyer site from the ground up with your search marketing goals in mind from the get go. After all, for your potential clients to be able to see your website and be impressed enough with your attorney qualifications to hire you for your legal services, they must first be able to find you in the search engines. And your web design has a lot to do with your search engine optimization.
Does my law firm need Pay Per Click Advertising?
Managing your online marketing budget as an attorney or law firm can be a challenge. Unlike search engine optimization marketing, PPC ads appear on the front page of search engine results when the campaign begins. Law firms see results instantly with this form of marketing whereas search engine optimization requires a longer period of time. Legal Marketing Services recommends clients use internet marketing tools in tandem because the PPC ads will generate initial traffic to the webpage. The surge in visitors will raise the website’s search engine ranking complementing the SEO campaign’s free, but more deliberate tactics.
Pay Per Click Advertising advertises a client’s website at the top of search engine results. In the past, owner of the law firm’s website typically selects keywords that determines the search engine results where the advertisements will appear. The legal professional only pays when a potential client clicks on the ad, which where the marketing application’s name came from.
Google, Yahoo and Bing not only facilitate the most Pay Per Click Advertising campaigns, they also host the most web traffic. The search engine specialists at Legal Marketing Services managed their first PPC campaigns in 2000. The team has grown with the industry and live up to their professional reputation at each opportunity.
Small business owners are constantly evaluating new ways in which to control costs, reduce overhead, and increase profits. Unfortunately, disputes are an inevitable consequence of operating a business and sometimes this results in costly litigation. However, given the fact that roughly 95% of all lawsuits eventually settle, it is important to consider your cost-saving alternatives before rushing to the courthouse.
Alternative Dispute Resolution generally refers to either Arbitration or Mediation. Arbitration is generally the more formal of the two and is usually associated with a binding ruling. On the other hand, Mediation is usually non-binding and much less formal, often held in a conference room setting. This discussion will focus on the process of Mediation.
LawPromo.com assists law firms with their internet legal marketing strategy by creating many successful national and local TV/Radio and business print media opportunities for our clients. This new, interactive and OnDemand network is an easy to use interface designed for the legal realm. We work very closely with a PR firm that deals exclusively within the legal field and deals with all of the major newspapers and broadcasters who are constantly looking for new stories.
Online videos combine the sensory attraction of television advertisements with interactivity of the world wide web. Videos hosting costs vary per site, but are by and large affordable. Some of our clients take advantage of YouTube’s free hosting service by uploading the video to their server and embedding it on their own website. Legal Marketing Services search engine optimization team guides our clients through the keyword selection process for their YouTube videos to enhance their visibility. The team also markets the video through our network of legal blogs and connections with public relations firms.
Our content writing team collaborates with the search engine optimizers in other ways as well. Any content written for our client’s web pages undergoes an additional revisions process which evaluates the placement, density and pertinence of keywords. Major search engines design programs called web crawlers which analyze the source code on each website to determine its spot in search engine results.
The increase in Internet use has changed the way people socialize, read the news and find services. Our clean, advanced design approach, combined with search engine marketing, has positioned ourself as a leader in creating a successful online presence for legal professions. Law Promo has successfully offered internet legal marketing solutions to our clients as well as powerful and effective web site designs that have met or exceeded their expectations.Law Promo has a solid understanding of what attorneys and law firms need in a successful website.
Our award winning team and dedication to excellence are what make us stand out from other design firms. We understand that your company is unique and we can create a professional custom website that will increase traffic and visibility for your firm. Capturing your potential clients’ immediate attention is crucial. The viewer will judge the professionalism of the firm by the design of the website, making it mandatory to have a professional, attractive look. A well designed site will enhance the appearance of your firm and attract clients.
The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting. A list of all the audio or video files currently associated with a given series is maintained centrally on the distributor’s server as a web feed, and the listener or viewer employs special client application software known as a podcatcher that can access this web feed, check it for updates, and download any new files in the series.
Online Legal Marketing by Law Promo Inc
A portion of your law firm marketing campaign begins with the web design of your legal site. Search marketing is one of the most valuable assets to your online marketing campaign and it’s important to understand how it works so that you can maximize your efforts. When your website is ranked, it is not done so by actual people, but rather by robots that crawl the pages of your site to analyze their relevance. Designing your website in a way that makes it easy for the search engines to find it, scan it, and rank it in their results pages increases your chances of having high search rankings, which will ultimately bring in new clients for your firm.