In order to be perceived as unique, you must provide your sites visitors with a valuable piece of visual information they wont soon forget. The best way to do this is through a custom logo design. Not only will a custom logo differentiate you from the pack, it will represent you and your work. This is referred to as your “identity” or “brand”, of which, every professional should have.
In the legal industry in particular, a logo can really create a sense of cohesiveness between your practice areas and your personality. An entertainment lawyer may have vibrant colors and abstract shapes where a securities attorney would want to tell potential clients they are clean, concise and thorough. Regardless of the particular niche you may specialize in, remember that the logo should make sense.
In addition to the benefit of having a logo on your website, you can also use it for print material as well. Using the same imagery across all marketing material will go along way. Uniformity & consistency tell clients a story about you. Think of the last time you went to the grocery store, it is likely you passed by hundreds of labels before you stopped, recognized a logo you are familiar with and place the item in your basket. It may seem simple but there is a deep psychological component that influenced your decision. Essentially, an attorneys logo is not all that different, it should create a sense of trust and be distinguishable from the rest.
Powerful imagery tells the world you are a competent professional. Not only does a good logo make you memorable, it also demonstrates that your law firm is established and ready to get the job done the right way.
With over a decade of experience and a track record of success, Law Promo and their team of world-class designers can help you craft an original logo that caters to your personal and professional needs. In a tough and competitive marketplace, you want to stand out among the rest.