Millions of people use social media every day. Many law firms are already harnessing the power of social media as one of the most cost-efficient digital marketing methods to share content and increase the visibility of their business. Why exactly is social media a good idea for lawyers and law firms?
Boost Brand Recognition
Implementing a social media strategy is an organic way to increase brand recognition, as you will be engaging with a broad audience of consumers that may not otherwise be exposed to your business. Many law firms have realized they can use social media as a new avenue to reach potential clients, increase word-of-mouth referrals, and promote brand visibility. You may have already spotted some of your competitors doing this on social media.
Get the Conversation Started
Getting your firm established on multiple social media platforms and cultivating active profiles builds up your social media “credit” and increases the chances of your message being seen by as many people as possible. If a prospective client sees your content online, social media also provides a hassle-free way for them to get in touch with your firm. Social Media makes it easy to start organic, efficient conversations with potential clients and ultimately create a following that helps grow your business.
And So Much More…
• SEO: Social Media posts count as inbound links that point back to your firm’s website. Google, Bing and other search engines evaluate the number of inbound links pointing to your site, and factor this into your page ranking.
• Personal Connection: Social Media gives your firm a voice. Use social media to get involved in the community.
• Conversions: Turning site visitors into paying customers is vital to grow your business. If potential clients see some of your posts on an array of social platforms, it allows them to gain a more accurate and comprehensive image of you, giving them more confidence in choosing you to represent them.
While creating a profile on a social network is an important first step, it doesn’t stop there. If a potential client clicks on your Facebook page and sees that it was created six months ago, but there are only three posts, they won’t find any useful information and the lack of content might even turn them away from your firm altogether. Keeping your social media profile robust and active requires a lot of time and attention. Law Promo has the expertise to make sure this crucial part of your firm’s marketing efforts is taken care of.