At Law Promo, every once in a while, we’ll get an attorney website design prospect give us a call and ask us about our services and explain to them every single aspect of website design, more commonly what SEO is, what keywords are and how to choose them, and what responsive design is and how it differs from regular website design and mobile friendly websites. Since we’ve had these conversations numerous times, our team thought it’d be wise to create a blog post listing the terms you should know when you’re in the market looking for an attorney website design.
The following list features a few of the more common terms we’ve come across and a brief explanation of what each term means and does in regards to website design.
SEO – SEO stands for Search engine optimization. SEO is a set of practices that allow people to find your website online. Every attorney web design company should include SEO with each website design as it is standard practice in the field. SEO is directly connected with keywords and ranking on search engine results page.
Keywords – Keywords are the words you type into a search engine to find the service you’re looking for. For example, attorneys looking for website design services might type in law firm web design in order to find results that feature the services they seek. Keywords describe the content of a web page and are usually within the site’s content. Keywords are an important part of SEO as most attorney web design companies will focus on optimizing certain keywords for better exposure.
Backlink – Backlinks are also known as incoming links or inbound links to your website or a specific page. Backlinks are typically shared through social media or through content. Backlinks are also related and important to SEO as search engines determine the quality and quantity of backlinks to determine rankings for a website.
Ranking – Rankings, or PageRank, is also related to SEO and is used to determine the importance of a web page. Factors like backlinks, keywords, and general SEO are taken into consideration. PageRank is one of many factors that play a part on where your website appears in search engine results.
Domain/URL – Domain/URL may seem like a term everyone knows, but now and then we’ll still get confusion from some clients. The domain/url is basically your website name. For example: Google.com
CMS – CMS stands for Content Management System. The Content management system is the system used to manage content on your website. There are tons of content management systems out there and you’re probably familiar with the most popular one: WordPress. For our attorney web designs, Law Promo makes use of both WordPress and Joomla.
Backend – The backend of a website is essentially accessing your website’s content management system. It’s through the backend that you update your content and store information.
Mockup – The mockup is a term used during the design process to describe a sketch of your website design. During the mockup, you work with your project manager and provide feedback for each design presented. The mockup is usually the longest stage of the design process.
Mobile Friendly – Mobile friendly is a term used for websites that are easily viewable and manageable on a phone or tablet. A mobile friendly website is essentially a smaller version of your website for tablets and phones. If you’re in the market for an attorney web design, always make sure the designer/company you hire creates your website to be mobile friendly.
Responsive – Responsive website designs adapt fluidly from desktop to mobile to tablet display. It provides an optimal viewing experience on all platforms. Unlike mobile friendly websites, responsive websites adapt to each viewing platform to provide better accessibility. On phones, this usually translates your content into a scrolling feature. Responsive attorney web designs are gathering popularity as mobile and tablet usage has been on the rise.
When you’re in the market for a law firm web design, remember these terms and features! The more you know the easier it’ll be to negotiate and find out whether or not the design company you’re speaking to is a good fit. We hope this blog post has helped you understand a little bit more about the world of web design. We’ll be posting more terms in different categories for future posts. For more information, we welcome you to read our law firm web design blog.