When it comes to lawyer website designs, you’ve probably heard that along with SEO, it’s all about branding your law firm. What is branding? Is it just another term for marketing? Is it a logo? An emblem? What does it mean to brand your law firm? In today’s post, we’ll be tackling this question.
Brand is defined as a trademark or distinctive name that identifies a product. A brand can take the form of a logo, emblem, symbol, a slogan, or even a lawyer website design! Branding your law firm is another way of saying law firm marketing. In order to market something, you first have to give it an identity and introduce it as a product. In our case, our brand is Law Promo and our product is lawyer website design and lawyer marketing. When branding your law firm, it’s important to consider the following:
1) What is your message?
2) What service do you provide?
3) What is your target audience?
Once you’re able to answer all three questions, the next step is to create a visual for your brand to be associated with. This visual can come in the form of a lawyer website design, a logo, an emblem, a symbol, or better yet, all of the above. By having a lawyer website design, you’re able to provide your information and services to your target audience. A logo design featuring an emblem or a symbol will help make your lawyer website design and branding efforts more effective since an identity is presented to your audience. A catchy slogan or call to action to go along with your lawyer website design and logo can certainly help as well.
Here at Law Promo, we’re experts when it comes to lawyer website design and marketing. With our ten years of experience, we have the knowledge and resources to help you brand your law firm. Contact us today about our law firm website design service.