Law Firm Pay Per Click Advertising

Categories: Law Firm Marketing.

For legal professionals in need of a traffic surge, We recommends buying Pay Per Click advertising.

PPC advertising highlights a website at the top of pertinent search engine results. The advertising strategy got its name because the company only pays when a unique visitor clicks on the advertisement. Then the law firm is charged a pre-determined amount because a new person has visited their site.

A unique visitor means an individual user. The programs detect when the same user clicking on the advertisement multiple times. Competing law firms notice Pay Per click advertisements and barrage them with clicks in an attempt to eat away at our client’s marketing budgets. The largest suppliers of PPC advertising – Google, AOL and Yahoo – program their software to ignore malicious clicking, which protects our client’s investment.