In our last post regading social media, we asked the question: Do law firms need social media? The short answer is yes. While having a law firm web design is great, social media is a must in today’s world. Not only does it increase traffic to your law firm website, but it also comes with a number of benefits that law firm web design does not cover. In today’s post, we’ll be talking about the benefits of social media.
The main benefits of having social media can be divided into the five categories below:
1). Establish presence – Having Social media for your law firm establishes your business and your online presence. Social media searches are beginning to become more common nowadays. Having a social media presence and a law firm web design would further establish a more solid and reliable presence in the minds of visitors.
2). Display Expertise – Another benefit of social media is the ability to display your expertise in your areas of practice. By having general information on your law firm web design, social media allows you to elaborate on all types of topics and legal updates that you wouldn’t normally be able to do with your attorney website.
3). Reach out to clients – Law firm web designs are created in order to allow visitors to contact you for your service. Think of an attorney web design as an online business card. So, if your attorney website is your online business card, Social media is your law firm’s voice. It allows you to contact and reach out to those visiting your website.
4). Improve Search Engine Rank – Social media increases your online presence and exposure. Having social media for your law firm also boosts it’s rank as you’re able to link any updates to your law firm web design which in turn boosts your rank.
5). Competitive Edge – Social Media allows you to not only showcase and promote your law firm, it also allows you to keep an eye on your competition.
As mentioned in our previous law firm marketing post, regardless of how a law firm acquires new clients, the benefits of social media coupled with a professional law firm web design are too great to not take advantage of.