Law Firm Marketing – Podcast

Categories: Law Firm Marketing.

The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting. A list of all the audio or video files currently associated with a given series is maintained centrally on the distributor’s server as a web feed, and the listener or viewer employs special client application software known as a podcatcher that can access this web feed, check it for updates, and download any new files in the series.

Online Legal Marketing by Law Promo Inc

A portion of your law firm marketing campaign begins with the web design of your legal site. Search marketing is one of the most valuable assets to your online marketing campaign and it’s important to understand how it works so that you can maximize your efforts. When your website is ranked, it is not done so by actual people, but rather by robots that crawl the pages of your site to analyze their relevance. Designing your website in a way that makes it easy for the search engines to find it, scan it, and rank it in their results pages increases your chances of having high search rankings, which will ultimately bring in new clients for your firm.