The worst thing that can happen for your law firm online marketing campaign is if there is bad press about you floating around online. It only takes one bad word about you to make your potential clients turn away for good. So what do you do if there is negative press about your law firm online?
There are certain online reputation repair techniques you can use to get your law firm looking as respectable as it should. The most effective tactic is simply to flood the internet with a substantial number of positive pieces of press about your firm and its attorneys and legal services. Using strategic search engine optimization to boost the rankings in the search engines for the positive press you release, any harmful words are suppressed below the positions in the search engines that anyone would actually look at.
Some of the ways to build up positive press about your law firm is by creating websites and law blogs (blawgs) with optimized links that build up the ranking of your own website. You can also issue a series of press releases that help to build the reputation of your legal services. Participating in social networking communities like Twitter and Facebook also help to provide a means for your prospects to get to know you so that they can decide on your reputation for themselves.