How to Make Calls to Action Works

Categories: Law Firm Marketing.

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When creating your law firm website you will need a strong Call to Action, or what we’ll abbreviate to CTA.

While most CTAs are just 2-7 words, they’re one of the most important parts of legal business website. You will need a small but mighty CTA. Why? Because the CTA tells your visitors exactly how you can be of assistance to them drawing them into your business’s services.

If you are looking to attract listeners your CTA button might say “Small firm with big results.” or “Protecting what is rightfully yours.”. A well-designed law firm website can help your business grow in leaps and bounds. The fact is: the quality of your CTA alone can largely determine your success online.

That’s why we’ve gathered a list of 3 tips for writing CTAs that work. Learn how you can create a CTA that is irresistible and create a attorney website that is not only visually stunning, but also effective at boosting your legal business.

1. Create Urgency

Use discrete measurements of time in your call to action. Phrases like “Count on us. Call us today!” or “Don’t settle for less than you deserve. ” give the user an understanding of how easy and immediate the action will be.

2. Use Numbers

Concrete digits including “Case Settlements” make the action very specific for the visitor.

3. Use Images

It often helps to direct a user’s attention to a call to action by placing a stock photo of a person looking directly at that call to action. Images with actors looking directly at the user tend to distract them.