As anyone who uses the internet knows, Google is by far the most commonly used search engine and Google’s job is basically to find, index and rank all the web pages on the internet. So why then is your attorney website buried in Google’s search results pages, nowhere to be found when you try to search for it? The answer lies in search engine optimization.
Search engine optimization, or SEO, involves designing and developing your website so that it can be more easily found, read and analyzed by Google. This involves factors from the content of your website all the way down to the coding and programming of it. Even the name of your website and its URL affect your position in Google’s search results page. So how do you improve your rankings in Google?
First and foremost, you need a plan. Start by creating a list of keywords you want to target in your SEO campaign. Think about what your ideal law firm client would type into Google when they search for your legal services. Those phrases should be on your keyword list. Don’t forget that people usually search not just for the kind of lawyer they need but also where they’re located so that they find a law office close to where they live.
Once you have a list of keywords, it’s time to implement some SEO tactics. Include your keywords in your site title, page titles, meta data, internal links, content headings and sprinkled throughout your text content. This helps to show Google which terms your website is focused around and will help boost your rankings for those particular keywords.