Social media is one of the best and most organic ways to increase your firm’s exposure and daily interaction with your client base. So, for most law firms, it isn’t a question of whether you should invest time in social media, but rather which platform to choose—and there are so many! The three most common ones we see among our clients are Facebook, Twitter, and LinkedIn. While all three of these mediums are very popular and can be great for your business if you invest enough time into them, we at Law Promo recommend Google+ for an easy solution that covers all the bases of the other three, and has several special bonuses of its own.
We understand that a lot of people are against Google+ from the start because they simply don’t know many people using it. The truth is, there is a thriving professional and social community on Google+, and it’s only going to get bigger from here as Google adds new features and integrates it further into the Google experience. There are a few things Google+ does better than anybody else, and they are as follows:
- Authorship and information sharing
- Community Building
- Google Integration
Authorship and Information Sharing
With online content, it can be hard to tell who the true author of something is. With Google+, you’re not only creating a profile for yourself or your business, but you’re also creating an author identity. When you link your written content with your Google+, Google recognizes you as the author (or if you are a business, the publisher) and adds your profile image next to corresponding Google search results.
This helps establish you as a dependable expert in your field. People can then search Google for articles you’ve authored, and even follow you for instant updates whenever you publish something new. Further, your articles have an increased chance of appearing when your followers search Google for relevant topics.
The trouble with popular social media websites is that they are each very specific to a certain purpose. Google+ combines the features of these various sites into one very flexible tool, so that you can use it to chat with your friends, build relationships with thousands of followers, and interact with professionals who would avoid more casual social sites.
Even better, “Circles” allows you to organize your Google+ connections however you like. You have several circles, each dedicated to certain type of contact: family, friends, college buddies, coworkers, etc. Your firm can also use these circles to share different updates with different people. For example, you might want to share general news and updates with everyone, but you might want to offer special deals only to your current clients, or notify them about changes to your business. You can also join Communities, where people of similar interests to you gather to discuss certain topics.
Perhaps most importantly, Google+ is the social media site of Google, the search engine that we all know and love. This means that you can connect your Google+ profile with your Google Places page and your website, which will do wonderful things for your SEO. As we mentioned above, your posts will appear in Google search results and influence the search results of your followers. The more followers you have, the higher Google will value the information you share. These are all added bonuses that really make Google+ an unavoidable choice for any business, including law firms.
Perhaps the best reason to choose Google+? It’ll save you time. Rather than juggling several social media websites and keeping track of each one, you can have a single hub that connects all of your online presence. The design is clean and appears professional, and the tools are easy to use. We’ll be sharing some Google+ tips in the future on how you can best use your new social media platform, but for now we’ll just share these very helpful links.