Deciding on a design is never easy. There’s so much to take into account and it’s important to remember that your website design isn’t really for you but for the people searching for your services. Your attorney website design has the potential to be your strongest marketing tool. In order to take advantage of this potential, there are a few things that should be taken into account. Below, we’ve listed five tips about website design you should take into account.
1) Quick Load Times
Your website should load as quickly as possible. Quick load times are expected by all visitors and a lag in load time will only result in visitors leaving the page out of annoyance. How fast does your website load? There are a few tools out there that allow for testing your website’s load speed.
2) Mobile & Tablet Optimization
As we’ve mentioned in previous blog posts, mobile and tablet searches are on the rise and will continue to be on the rise as people begin using their tablets and mobiles for personal computing and casual browsing. Google is also releasing a new update within a month that will ultimately affect how well-received your website design is on mobile and tablet search engines. If your attorney web design isn’t optimized for mobile usage, you’re losing out on potential clients!
3) Friendly Navigation
How many times have you exited out of a web page because of the poor navigation and interface? If your law firm web design is hard to navigate and visitors aren’t able to find the information they’re looking for, it’s very likely that they’ll opt to leave your website and search for their needed service elsewhere. Your website should be easy to navigate with key words and calls to action to direct your visitors to where they want to go.
4) Make use of empty space
A common misconception about law firm website design is to never leave a single space empty. This is wrong. You don’t want to clutter your website and overwhelm visitors with too much information. Empty spaces are necessary as they provide much needed breaks from reading. By utilizing empty spaces wisely, it’s possible to make your website and content more appealing to your visitor.
5) Utilize Calls to Action and Short form content
As we mentioned above, people’s attention spans are short. Nobody likes to be greeted with a great big wall of text. It’s intimidating and unsightly. By focusing on short snippets spurring people into action, you have a better chance of conversion since most visitors skim over content rather than read content in depth.
Visitors are harsh and tend to judge your website within a few seconds of visiting. The goal of your website is to keep your visitors interested. A poorly designed attorney website will only make you look unprofessional, but by keeping the tips above in mind, you can make the most of your website. If you’re looking for a new attorney website design, contact our team at Law Promo for help!