Digital Marketing for Attorneys

Categories: Law Firm Marketing.

Many people know a little bit about marketing online, but it is more than just social media & email blasts. The numerous factors involved in launching a successful internet marketing campaign can be overwhelming to someone new (Keyword targeting, demographics, analytics, ppc, etc), and many people choose to hire an expert to help them tackle this tricky area. There is a lot of confusing technical lingo and probably even some terminology you’ve never heard of.

First, it’s important to understand the distinction between some of these terms. Digital marketing refers to any marketing initiative that is done using digital technology. Search Engine Marketing refers to digital marketing efforts that are designed to improve a website’s rank in the SERP (search engine results page), including paid and non-paid initiatives. Search Engine Optimization refers specifically to non-paid tactics that are employed to improve a search engine ranking. When a website is made, web developers take SEO into consideration and create the website in a way that it can perform better in search engine results. On-page SEO is one of the most important parts of search engine optimization, so it’s best to ensure that your website is being created against these standards. An important part of on-page SEO is semantic construction – which means your web developer made proper use of heading, paragraph, meta, and other HTML tags.

Hopefully you aren’t too confused already, but as you can see it takes a lot of industry knowledge to properly perform digital marketing. There are entire companies devoted to SEO so you can imagine the wealth of knowledge required to do it properly.