The Right Keywords for Your Law Firm Website

Categories: Search Engine Optimization.

One of the most important first steps in developing an SEO optimized law firm website is deciding on which keywords to target.

Researching Keywords

One of the most important first steps in developing an SEO optimized law firm website is deciding on which keywords to target. It isn’t as difficult as it may seem. Put yourself in your potential client’s shoes and imagine what they would be entering into Google in order to find your firm. What comes to mind? Examples include DUI, personal injury, bankruptcy, litigation and class-action. Whatever area your firm specializes in, brainstorm a list that includes these terms, and any that might be connected with them. Of course, the SEO experts at Law Promo are happy to work with you and offer their insight into what might work best for your firm.

Keyword Integration

To effectively integrate these keywords and maximize their SEO effectiveness, they will need to be implemented into various elements throughout your website. Your domain name should include your primary keyword phrase and the code running your site should be enhanced with strategic placement of keywords. Page titles and internal links are visible keyword indicators, but they should also be included in things like meta tags and descriptions, so that Google and other search engine bots are able to crawl and index your site with ease. The content of your website should contain keywords as well, but not in an overstuffed, unnatural way. Content should be organic and natural, with smooth keyword inclusion.

The design and development experts at Law Promo will create you a custom law firm website that is SEO optimized at launch, so you stand the greatest chance possible of improving your search engine ranking.

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