If your law firm marketing strategy online includes pay-per-click, Google AdWords is the place to start. Millions of people search and successfully find what they are looking for on Google, thus making Google one of the most effective platforms for businesses to market their products and services. AdWords allows businesses to pay Google for listings that target people searching for specific keywords and phrases.
The AdWords program only costs five dollars for an account activation, with no ongoing fees other than to pay for clicks your ads receive. There is no monthly minimum spending limit or time commitment, when the budget you set is reached, your ads will no longer be displayed. Daily budgets can be set, and they can start at one cent.
An AdWords marketing plan includes many highly customizable campaigns. Each campaign can contain multiple keywords and ads, and each keyword can have multiple ads with different ad copy. Ads are schedulable; ads will display on days and hours of your choosing. Ad scheduling is very useful for legal practices whose business has seasonal spikes. There are more DUI cases during the holiday season, and families fight for Christmas and New Years custody and visitation orders. Advertisers can set up ads to appear during those spikes beforehand. Listings can also be geo-targeted, so only people in your service area will see them, ensuring that people whom you cannot serve will never click on your ad. You can also block locations from having your ads displayed to them.
Tracking and performance reports are online 24 hours of the day, 7 days a week. With properly implemented landing pages, advertisers can see which combination of keywords, ad copy, and landing page are providing the highest rate of return, and which ads are performing poorly. Necessary adjustments are easier figured out when you are armed with specific data.
As you can see, an effective Google Adwords campaign is a full-time endeavor. Google Adwords comes standard with Law Promo pay-per-click management. After you figure out your pay-per-click budget, we can create and manage your AdWords campaigns for you.
Advantages of Pay Per Click with Law Promo:
-We offer a results-driven, specifically-targeted PPC campaign, that saves money by targeting only the region or specialty your law firm deems necessary.
– Law Promo constantly updates legal marketing keywords for PPC campaigns, so you don’t have to.
– Your law firm can expect faster results using this online marketing technique rather than others.
Law Promo has extensive experience in redesigning and developing web sites for the attorneys and law firms. Our expertise can save you time and money while increasing your firm’s client base. Please contact our Law Firm Website Specialists with questions regarding your inquiry. Our team is available Monday – Friday 8:00 AM – 6:00 PM pacific time via phone at Toll-free 1-866-886-0548 or 213-341-1673.