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Law Firm Website Redesign Case Study - Price Waicukauski & Riley

Price Waicukauski & Riley, LLC offers more than 100 years of litigation experience in state and federal courts throughout Indiana and across the nation. While their office is in Indianapolis, Indiana, the firm focuses on representing plaintiffs in complex cases throughout Indiana and nationwide. Their practice areas include: Class Actions, Business Litigation, Pharmaceutical Drug Litigation, Personal Injury, Product Liability, Medical Malpractice, Legal Malpractice, Property Rights Litigation, and Actions Against Banks.

Price Waicukauski & Riley, LLC came to Law Promo in 2010 to redesign their aging website. Their website was transformed with a modern, professional layout, tasteful graphics, an attractive colorscheme, intuitive navigation, and now features integrated attorney videos of the firm's partners discussing their firm's history and practice areas.

Original Website

With its abundance of rounded corners, inefficient layout and funky background, the design for the Price Waicukauski & Riley website was a blast from the past. The firm was seeking to update their image, and create an online presence that reflected their professionalism.

Our design team worked with the firm to assess their goals and concerns. Though the firm was keen on a new look, they also wanted to retain a key branding components in their redesign. Situated in the historic Hammond building, the firm’s iconic logo features an illustration of the structure, and it was vital for the firm to reflect this history on their site.

Keeping the firm’s guidelines in mind, the Law Promo team got to work. Consulting with the firm throughout the process, the end result was something both parties could be proud of.

Redesigned Website

The new site takes a cue from the original logo and uses shades of red throughout the site. Getting rid of the patterned background, the illustration of the Hammond building found a new home in the image slider, coupled with new photos of the firm and its associates.

A new, cleaner header retains the original logo but unclutters things with a strong slogan and contact numbers. An updated navigation bar lets visitors explore the site with ease.

The content area features a totally restructured layout, making more efficient use of the space to share content. Gone is the long, empty sidebar of the old site, replaced with a scrolling news ticker on the right, and useful links on the left. A video has also been embedded, allowing visitors to get a great personal introduction to the attorneys.

With the joint efforts of Price Waicukauski & Riley, LLC and our team at Law Promo, this law firm now has an impressive website that immediately conveys the professionalism of the Price Waicukauski & Riley, LLC name. If you’d like to see for yourself, visit their website at

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