Case Studies
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Start-up Law Firm Case Study - R. Edward Pfiester, A Law Corporation

Ed Pfiester leads a team of other lawyers, paralegals, investigators, and paraprofessionals who assist in working up the cases. He was born in Fort Stockton, Texas, where he attended grade and high school. He was elected student body president. Mr. Pfiester holds BBA Honors Plan and JD (Law) Degrees from the University of Texas at Austin. He is a member of the Bars of California, Texas, the United States Supreme Court, the 9th and 5th Circuit Court of appeals and numerous other federal courts.

With Law Promo's help, Mr. Pfiester was able to develop a website that reflected his specialized law practice with a special emphasis on railroad accidents and the Federal Employers Liability Act (F.E.L.A.).

Web Design

The Pfeister Law website combines shades of deep red with black to present a bold and memorable design. The website contains all the elements to let site visitors know this is a personal injury and wrongful death firm ready to fight for them.

Since the Pfeister firm works with railroads, they wanted to incorporate their custom logo into their website. Law Promo was happy to oblige, putting it in the header next to a large banner stating “Handling All Personal Injury And Wrongful Death Claims”. Potential clients are also able to quickly find a contact number for a free consultation.

Below the header, an image slider contains images of scenes of accidents, overlaid with a large badge stating the firm as some of the best lawyers in America. Just below this, it lists their practice areas.

The content contains a description of the firm, and features more dramatic images of crashes and scenes of railroad accidents.

With a home page like this, it is clearly and quickly obvious what kind of law this firm practices, and how they can help potential clients. Creating an immediate impression on site visitors is essential in pulling them in and converting them to paying clients. This website has a clear structure that lets visitors connect in an easy way.

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