Search Engine MarketingIf you are interested in marketing your law firm online, it is more than likely that you have heard about Search Engine Marketing (SEM) or Search Engine Optimization (SEO) and how they can affect your website. SEM is indeed a powerful tool when it comes to websites of any kind as it has become the most cost effective form of advertising available. Law Promo is a leader in the field of law firm website SEM, and our cutting edge tools and proven optimization process are able to push legal websites into the top slots on search results lists.
Search Engine Optimization for Law Firm Websites
- Advanced Legal Keyword Selection and Research
- Search Optimized Coding for Websites
- Content Optimization to Increase Visibility
- Excellent Performance Tracking Services
Search engine optimization and marketing refer to a set of methods aimed at getting a website ranked higher on search engine results. If your website is not on the first page of results, it is effectively invisible to potential clients, which makes this process absolutely crucial when it comes to expanding your law firm's business through internet marketing. Law Promo has developed top of the line SEO/SEM techniques to ensure that your firm's website is high on the search engine results lists. Our online marketing techniques will increase your website's visibility dramatically, bringing increased traffic and potential clients.
Legal Keyword Selection and Research
Keywords are essentially the words people will search to find your services in a search engine, such as "New York DUI Lawyer." Choosing and optimizing for the right keywords is one of the most important factors in the success of your website, and it can be a difficult, and time consuming process requiring extensive research and analysis of your competition. Our expertise in keyword research and selection allows us to confidently select the right keywords for your law firm's website.
Optimized Law Firm Website Coding
Website coding is also an important part of search engine optimization. There are several things that must be done correctly to make your website more accessible to search engine spiders, including optimizing your navigation, META tagging, directories, and site maps. Some website production agencies will go too far in this area and create a website that is more appealing to search engine robots than it is to people! At Law Promo, we know it’s the human visitors to your website that will be spending money on your services, not the search engines, and keep this in mind during the optimization process.
Content Optimization for Increased Visibility
Content is the most important part of just about any website – without it, there would be no reason for anyone to visit the website in the first place. Your website’s content exists to provide valuable information to your visitors. In the case of law firms, these visitors are potential clients, and your online content is a direct representation of your firm. At the same time, we also know how important optimizing content is with regard to getting your site high on the search rankings. We are experts at creating or modifying existing content so that it is optimized while retaining its professionalism and clarity.
Performance Tracking for your Law Firm's SEO Campaign
The final part of a good search engine optimization campaign is tracking your website's performance. Law Promo's website performance tracking software enables us to continue to fine tune optimization efforts, and this data works hand in hand with pay per click campaigns as well. In addition to measuring the success of your SEO campaign, information such as visitor numbers, peak times, hourly traffic reports, and visitor information enables your website to become even more efficient.
Law Promo's innovative optimization process will boost your legal website's online presence while offering several advantages:
- Organic SEO Tools
- Maps Listing Optimization
- Consolidated Advertising
- Performance Tracking
Law Promo uses organic SEO techniques to ensure that your legal website uses the best practices to increase traffic, avoiding spam marketing techniques that can get your site banned from search engines like Google. We focus on creating content for users, not for search engines, and making that content appear at the top of the search results through organic optimization. At Law Promo, we pride ourselves on employing ethical internet marketing tools to deliver quality content to an expansive audience.
- Maps Listing Optimization
In addition to high search results, your firm will be prominent in Google Maps and other map and local business results. Your firm will stand out in the business listings with an eye-catching visual that will attract new clients and increase your website's visibility. Maps Optimization gives local firms the chance to lead in search results and increase your firm's online presence through multiple venues.
- Consolidated Advertising
Our search engine marketing tools allow you to consolidate your internet marketing by appearing in all search engine results with a single campaign. With Law Promo, you won't need to target each engine individually; our proven optimization process pushes your firm's website to the top slots of search results, map results, and business results across the board.
- Performance Tracking for your Law Firm's SEO Campaign
An essential part of an effective search engine optimization campaign is tracking your website's performance. Law Promo's website performance tracking software enables us to continue to fine-tune optimization efforts; this data works hand in hand with pay per click (PPC) campaigns as well. In addition to measuring the success of your SEO campaign, information such as visitor numbers, peak times, hourly traffic reports, and visitor information enables your firm's internet marketing to become even more effective.
Working exclusively with lawyers and law firms for more than ten years, Law Promo’s knowledgeable SEO experts have helped all kinds of firms in achieving the search engine results they were looking for. Contact us today at 1-866-886-0548 to start seeing a difference.