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As an internet presence becomes more and more essential for lawyers and law firms, there is nothing more stressful than to discover that a potential client has "Googled" your firm or personal name and chosen not to bring their case to you because of what they find online.
Legal Online Reputation Repair and Management (ORM)
Today, you and your firm are defined by what appears on the major search engines, such as Google, Yahoo and Bing. In fact, hundreds of thousands of dollars in potential revenue are lost each day due to false, misleading, or erroneous search engine results. Whether the poor press comes from a competitor, a news site, or a discussion forum, the financial impact can be damaging at best, devastating at worst. The good news? Law Promo is able to resolve your issues with an unparalleled insight that comes from a thorough understanding of how to repair and manage your online reputation. Our in-house ORM team is unsurpassed in providing reputation repair and management services to your law firm and practice.
We know how critical it is that you and your legal services have a positive reputation on the internet. Potential clients will want to learn as much about you and your firm as possible before bringing their case to you, and the first impression they receive of you and your law firm may be what they find when they search for you online. The key is to ensure that they will be impressed and pleased with what they find online about your law firm; negative reviews and listings will cost you potential clients and their business.
We recognize the web reputation problems your law firm may face, and our online reputation repair and management services will help you get your name and your firm's standing back where it belongs and keep it there.
Why Your Law Firm Needs ORM
Negative listings are potentially damaging to your online reputation, hurting your credibility and causing you to lose potential clients. If you Googled your name or your law firm right now, would you be pleased with what you see? Whether a resentful former employee is publishing unfavorable opinions about your firm's management, a competitor has covertly been targeting your firm on review websites, or if you're a high-profile attorney with an unfortunate past legal incident or case that won't seem to go away, your online listings aren't reflecting the strong character and standing that you and your law firm deserve.
The unfortunate truth is that negative listings often rank higher and higher over time, many of them full of anonymously submitted user-generated content and therefore protected from deletion. Because these potentially damaging listings can rise quickly in search engine results, it is vital that you take immediate action to repair your online reputation.
Law Promo's ORM team is skilled at suppressing negative listings that can hurt the reputation of you and your law firm by focusing on authoritative positive listings that naturally outrank and push down the negative results.
Law Promo's Online Reputation Management Experts
Our talented and experienced ORM team knows how to get the results you and your law firm want: we constantly monitor industry trends and shifts, and our innovative and sharply-honed ORM and SEO techniques are proven. At Law Promo, we are able to suppress negative listings by focusing on surrounding them with positive and authoritative listings. Your firm's Press Kit or positive client testimonials may contain some of this positive content, and we'll supplement these pages by creating websites, blogs, various social networking pages, and press releases to elevate positive content about you and firm will push down negative listings and repair your online reputation:
- Websites: we will establish websites with optimized content and valuable outbound links to increase their search engine ranking organically.
- Law Blogs: sometimes referred to as "blawgs," these sites are excellent tools to increase search engine ranking: the home page, category pages, and each individual post can all be pushed to the top of search listings to suppress negative content.
- Press Releases: we can create useful press articles or promote your existing releases by publishing them through our partnerships with 15 legal news sites and over 70 lawyer blogs.
- Social Networking: we can create social network pages on sites like Facebook and Twitter, professional networking profiles on LinkedIn and other various sites that we can easily update and promote to rank higher in search engines and effectively push down negative listings.
Whether you are a solo lawyer or a large firm with multiple attorneys, trust the experts at Law Promo to help you restore and manage your positive online reputation.
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