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Lawyer & Law Firm Network News
Joining us today once again are: Devendra (David) Mishra, CEO, MND Resources; John Quinn, Exec VP, Warner Home Entertainment; my Co-Host, Roger Clark, Clark & Goldberg; and Deborah Wagnon, Portia Entertainment Group, who with their combined experience of over 50 years experience in the entertainment business, as industry insiders, key senior executives at major studios, and premier legal experts help us understand how the world's leading media and entertainment companies are tackling many new complex business problems in the Entertainment Industry's "Brave New World".
David, Roger, and Deborah, all advise senior management of large corporate organizations, individual artists, as well as start-up companies, on a broad range of legal and business strategies, organizational transformation and operations issues. They can help you, whether you are a large entertainment companies or a talented artist evaluate your future business strategies and work with venture groups and major publishing companies to identify new market opportunities.
John sets the show's theme once again on this show by declaring that new technology has changed the media landscape. Nothing will be the same again. Our guests acknowledge that there are more options to distribute content than ever before and said that they will be important both now and down the line. Big media companies face their own challenges, such as trying to make TV programming available via new digital platforms while simultaneously protecting their copyrights. Both our Co-Host, Roger and Studio Exec John discuss the critical issues of being able to accomplish that securely with the knowledge that that doesn't mean it's released into the ether and then can be copied and duplicated all over the world.
Other important issues are discussed amongst our panel of experts like trying to integrate commercial messages into user-generated content, which must be done with care, or else advertisers risk triggering a consumer backlash on par with negative reactions to cold-calling, junk mail and spam. As John states: "We just can't afford to do it again, because this time the consumers are really in control,''
The methods of delivering entertainment content to consumers is morphing and multiplying exponentially yearly, monthly, and sometimes, even daily, so listen in on how you too can understand and implement news ways to use Big Media's Brave New World.
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