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Start-up Law Firm Case Study - The Dearing Law Firm, P.A.

Katie L. Dearing is an experienced trial and appellate attorney whose practice focuses litigation of cases in both state and federal courts. Based in Jacksonville, Florida, her firm represents plaintiffs and defendants in complex matters relating to business litigation, commercial litigation and other areas. She has tried in excess of 35 jury trials and has been recognized by Super Lawyers (2011, 2012) as one of the top attorneys in Florida.

Ms. Dearing came to Law Promo to find an online solution to growing needs of her successful legal practice. Law Promo's expert team developed a professional custom website that will serve Ms. Dearing and her clients for years to come.

Web Design



A well-structured layout, social media buttons, and blog integration are some of the highlights for the Dearing Law Firm’s website. A white header stands out nicely against a blue background, featuring a subtle gradient. The firm’s logo in the upper left hand corner provides brand recognition, while social media buttons connect to their various profiles.

A flashing image slider provides variety, practical, powerful statements overlaying the images. The menu features labeled sections in white text on a blue gradient background. The content area is clearly defined as it shifts colors to white, with a grey background for the Practice Areas sidebar to the left. Each link in the list takes visitors to another page.

Layouts like this provide an even distribution of content, text and images throughout the page. Site visitors are not overwhelmed by content, and are able to learn more about the firm and quickly access the parts of the website that are most relevant for them.

Below the firm overview are several badges for legal directories. The website also features a news page with recent updates, as well as a blog that the firm can independently update whenever they see desire.

Law Promo worked with this firm to create a custom website that met the firm’s vision and helped improve their visibility online.

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